Ticket Price Minimums

Requested Minimum Prices for 2026/27

We request that that you raise your last years' prices by at least 50p.

Minimum standard ticket price: £14.00
Minimum adult concession price: £11.00

These minimum prices are only a guide. You can charge more and you do not have to set concession prices. Please call us for any advice you may need. See below for using ticket yield as a useful measure.

In 2025/26 the average yield per ticket sold: £13.40*

* Yield per ticket sold = Total Yield (Income) / Tickets sold

We will consider lower prices for children’s shows (aimed at a specific younger age bracket e.g. 6-9 yrs as detailed in the Menu) and in lower income areas as part of a marketing plan. 

See 'Food for thought...' section on the link about ticket prices if you are considering catering.

We want to ensure that prices reflect the quality of the artists as well being appropriate to your community and target audience and are similar across the Live & Local network.

Average Yield Per Sale vs Average Price

We are often asked what the 'average' ticket price should be. Average ticket price is not a useful figure as you will have different amount of sales at different prices. 'Ticket yield' is a measure for working out how well you are doing and/or for setting a target for your income and sales. It is the calculation of 'total income' divided by 'total number of tickets sold' (full and concessions).

If your income is £775 (Total Yield) and you sell 60 tickets, your average ticket yield per sale is £12.92.